New Streams of Life (6)
Coffee Republic: Anyone can Do It,
by Sahar and Bobby Hashemi
Until I came to England reading this book had been impossible, as it was not classics, and the writers were not well known out of the related field. But thank Goodness, my friend found this book easily from Amazon. Com. That’s the charm of
Interent—bring to you what you want with efficiency.
That I longed for reading this book is because it is relevant to what my friend
and I are doing at the moment. It is about entrepreneurship, about turning into
a small business into a big fish, about visualizing your mission and vision statement, adhering to it, and turning it into reality eventually.
Although I have read inspiration books such as Rich Dad, Poor Dad, Seven Habits
of Highly Effective People, I found Coffer Republic has something unique and distinguishable of its own. Sahar and Bobby are siblings, one a lawyer, the other MBA graduate. Instead of sticking to their high-paid jobs, they dared to give up
the stability to pursue their own entrepreneur dream.
Starting from coming up with the business idea, this book gives you every step of what they did in order to accomplish their Coffee Republic dream: from market
research to logo design, from business plan writing to fund raising, from implementation of their business plan to actually opening their first Coffee Republic
shop, and from running their first shop to expanding to its hundredth outlet in
UK. It is amazing when you look at their overall prospect, but by reading the details how they achieved their every step, you would find success was not that forbidding. With determination and resolution, what they have achieved can be achieved by you too.
Reading the book actually clears up a few obstacles from my mind. One is that I
realize I am not alone: the apprehension and anxiety that accompanied me on the
way are shared by most start-up business runners. Knowing that gradually relieved me from them, as allowing them to linger on my mind won’t help. Another thing
I learn is bootstrapping. It is hard to expect everything will go to your favour as you are a novice in this market. But if you are determined enough, you will
find a way around it and you will be fine eventually.
In this book, Sahar and Bobby mentioned the concept of “PERSISTENCE TEST” from
Napoleon Hill, the writer of Think and Grow Rich. “... There is a hidden guide
whose duty is to test people through all sorts of discouraging experiences. Those who pick themselves up after defeat and keep on trying, arrive and then the world cries ‘BRAVO’... The hidden guide lets no one enjoy great achievement without passing the PERSISTENCE TEST...”
Sahar and Bobby brought the concept up after they passed through the depression
period of running their first shop. The concept is an encouragement to them, and
with their faith in their business and their knowledge based on market research
, Coffee Republic , after a few months’ repression period, eventually broke through and bloomed into one of the most popular coffee shops in UK. If they can, Idon’t see why other people with the same business mind and determination can't.
February 7th, 2007
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